Our Core Lead Generation Services

We offer consulting and management options for the following services. Please chat with our team for a custom quote.

Email Marketing

• Comprehensive email campaign management focused on lead acquisition and nurturing
• Expert implementation and optimization of Klaviyo for maximum engagement
• Lead warming automations to maintain prospect interest throughout the sales funnel
• Conversion-focused email sequence design tailored to your industry

Meta Ads

• Targeted lead generation campaigns across Facebook and Instagram
• Custom audience development to reach your ideal prospects
• Proven strategies delivering exceptional ROAS (Return on Advertising Spend)
• Advanced retargeting to capture warm leads

Google Ads

• Search and display campaigns designed to capture high-intent prospects
• Implementation and analysis for data-driven optimisation
• PPC management that maximises lead quality while controlling costs
• Strategic keyword targeting for specialised products and services

LinkedIn Ads

• B2B lead generation campaigns targeting decision-makers
• Industry-specific targeting to reach niche professional audiences
• Content strategies designed for the LinkedIn ecosystem
• Lead form optimisation for higher conversion rates

For select clients, we also offer specialised business services including strategic coaching, comprehensive brand audits, data analysis consulting, and executive mentoring. These services complement our core lead generation offerings and can be discussed based on your specific needs.

We use two key metrics (though this is not an exhaustive list): Return on Ad Spend (ROAS) and Conversions.

Return on Ad Spend is the money we can track that you've generated from ad campaigns we run.

Conversions are tracked metrics of success, such as sales, lead forms submitted, business visits, or phone calls.

We believe in spending time setting up effective conversion tracking and reporting prior to undertaking projects. While this does represent a high upfront cost, we find it significantly reduces wasted spending and provides clients with greater peace of mind that their ad spend is being managed appropriately.

While we welcome partnerships across diverse sectors, certain industries and business models require adjusted engagement terms, including consultancy fees, premium rates, or full advance payment due to their inherent risk profiles.

Our experience indicates that these business categories frequently encounter scaling challenges, cash flow constraints, or margin limitations that can impact marketing effectiveness and campaign sustainability.

If your organization falls within these categories, we still encourage you to contact us, with the understanding that our pricing structure will reflect the additional complexity involved in your engagement. These categories include:

• Single-employee owner-operator businesses
• Shopify store proprietorships
• Hospitality venues and establishments

We remain committed to providing exceptional service to all clients while maintaining transparent business practices that ensure mutual success.

In theory, taking over your own campaigns after we set them up is possible. In practice, it rarely succeeds long-term. You're not just paying for our experience to create campaigns; you're investing in our ability to fix issues when they inevitably arise.

The reality is that your customer base isn't static. They're constantly changing and evolving, requiring your campaigns to adapt accordingly.

Critically, you need specialised experience to identify where conversion drop-offs occur and how to address them. This requires knowledge of:

• Conversion tracking
• Website optimisation
• Branding strategies
• Effective calls to action
• Platform selection for your specific products
• And much more

While you might successfully manage a campaign we design in the short term, maintaining performance long-term without professional assistance typically proves challenging. Our ongoing involvement ensures your marketing continues to evolve with your audience and the market.

We find that ideal lead acquisition costs vary significantly across industries, but as a general benchmark, you should aim for a CPL (Cost per Lead) of approximately $60 across most marketing channels.

For a more precise estimate tailored to your specific industry and business model, we recommend scheduling a consultation with our team. This allows us to provide you with realistic expectations based on your particular market conditions and competitive landscape.