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THE BEST LEAD GENERATION EXPERTS IN AUSTRALIA

'WE SOLVE THE ISSUES YOUR LAST AGENCY CAUSED'

Our business model is straightforward: we provide end-to-end management and consulting services to help companies optimise their lead generation pipeline.

Our Mission is to 'solve the problems your last agency caused.'

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WHY DAVID HANNAH MARKETING?

Effective marketing isn’t about reaching the masses — it’s about engaging the one ideal customer with precisely the right message, delivered at the right moment.

In our experience, most companies face challenges with their exisiting agencies in the following areas:

CHANNEL & MASTERING ADS

Choosing the best channel to connect with customers can be challenging when navigating options like Meta, LinkedIn, Google, or email, but identifying where your audience is most active is crucial to your success.
Mastering effective advertising goes beyond simply generating leads—it requires precisely targeting your customer base with campaigns that truly resonate, which can only be achieved through deep insights into audience behaviour and understanding the nuances of each platform.

COMPLEX PRODUCTS

Communicating complex products or services is a challenge many agencies face, often overlooking critical technical aspects of specialised offerings that can lead to wasted ad budgets and missed opportunities.
Navigating conversion rate optimisation requires acknowledging that while every campaign experiences drop-offs, the most effective agencies collaborate with you to identify and address conversion issues across multiple levels. From customer behaviour to campaign structure, website performance, and brand positioning—continuously refining strategies to achieve superior results.

WARM & QUALIFIED LEADS

Delivering qualified leads requires more than just volume generation, as many agencies fail to develop clear strategies for optimizing lead quality, often resulting in sales teams wasting valuable time pursuing unqualified prospects.
Implementing effective lead warming solutions is equally crucial, as without proper nurturing software and processes, over half of your leads may never convert—which is why identifying the best tools and automated systems to keep potential customers engaged throughout your sales pipeline is essential for successful conversion.

"Getting these elements right has never been more critical. A thoughtful, data-driven approach ensures that every marketing dollar works harder, driving sustainable growth and measurable results."

DON'T JUST TAKE OUR WORD FOR IT.

  • "David Hannah Marketing transformed our business’s online presence. The team is creative, responsive, and genuinely invested in our success — I can’t recommend them highly enough!"

    - Boost Travel

  • "Working with David Hannah Marketing has been an absolute game-changer. It’s clear they know their stuff and care about delivering the best possible outcomes for their clients."

    - North Coast Property Services

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FAQ'S

Do you have a full list of services you provide?

Our Core Lead Generation Services

We offer consulting and management options for the following services. Please chat with our team for a custom quote.

Email Marketing

  • Comprehensive email campaign management focused on lead acquisition and nurturing
  • Expert implementation and optimization of Klaviyo for maximum engagement
  • Lead warming automations to maintain prospect interest throughout the sales funnel
  • Conversion-focused email sequence design tailored to your industry

Meta Ads

  • Targeted lead generation campaigns across Facebook and Instagram
  • Custom audience development to reach your ideal prospects
  • Proven strategies delivering exceptional ROAS (Return on Advertising Spend)
  • Advanced retargeting to capture warm leads

Google Ads

  • Search and display campaigns designed to capture high-intent prospects
  • Implementation and analysis for data-driven optimisation
  • PPC management that maximises lead quality while controlling costs
  • Strategic keyword targeting for specialised products and services

LinkedIn Ads

  • B2B lead generation campaigns targeting decision-makers
  • Industry-specific targeting to reach niche professional audiences
  • Content strategies designed for the LinkedIn ecosystem
  • Lead form optimisation for higher conversion rates

For select clients, we also offer specialised business services including strategic coaching, comprehensive brand audits, data analysis consulting, and executive mentoring. These services complement our core lead generation offerings and can be discussed based on your specific needs.

How do you measure success?

We use two key metrics (though this is not an exhaustive list): Return on Ad Spend (ROAS) and Conversions.

Return on Ad Spend is the money we can track that you've generated from ad campaigns we run.

Conversions are tracked metrics of success, such as sales, lead forms submitted, business visits, or phone calls.

We believe in spending time setting up effective conversion tracking and reporting prior to undertaking projects. While this does represent a high upfront cost, we find it significantly reduces wasted spending and provides clients with greater peace of mind that their ad spend is being managed appropriately.

Do you work for commission or equity?

While we welcome partnerships across diverse sectors, certain industries and business models require adjusted engagement terms, including consultancy fees, premium rates, or full advance payment due to their inherent risk profiles.

Our experience indicates that these business categories frequently encounter scaling challenges, cash flow constraints, or margin limitations that can impact marketing effectiveness and campaign sustainability.

If your organization falls within these categories, we still encourage you to contact us, with the understanding that our pricing structure will reflect the additional complexity involved in your engagement. These categories include:

  • Single-employee owner-operator businesses
  • Shopify store proprietorships
  • Hospitality venues and establishments

We remain committed to providing exceptional service to all clients while maintaining transparent business practices that ensure mutual success.

Can we just hire you to setup a campaign then manage it ourselves?

In theory, taking over your own campaigns after we set them up is possible. In practice, it rarely succeeds long-term. You're not just paying for our experience to create campaigns; you're investing in our ability to fix issues when they inevitably arise.

The reality is that your customer base isn't static. They're constantly changing and evolving, requiring your campaigns to adapt accordingly.

Critically, you need specialised experience to identify where conversion drop-offs occur and how to address them. This requires knowledge of:

  • Conversion tracking
  • Website optimization
  • Branding strategies
  • Effective calls to action
  • Platform selection for your specific products
  • And much more

While you might successfully manage a campaign we design in the short term, maintaining performance long-term without professional assistance typically proves challenging. Our ongoing involvement ensures your marketing continues to evolve with your audience and the market.

You charge a premium compared to your competitors. Why is that?

What is a reasonable cost per lead?

We find that ideal lead acquisition costs vary significantly across industries, but as a general benchmark, you should aim for a CPL (Cost per Lead) of approximately $60 across most marketing channels.

For a more precise estimate tailored to your specific industry and business model, we recommend scheduling a consultation with our team. This allows us to provide you with realistic expectations based on your particular market conditions and competitive landscape.

DON'T WAIT! GET A FREE QUOTE!

Simply fill in the form below, and a member of our team will be in touch shortly. Please include a phone number, email, your company name, company size, industry, and key marketing goals. The more information, the better.