The Best Facebook Ads in the Gold Coast

How to Run High-Performing Campaigns That Actually Convert — and What Most Businesses Get Wrong

If you're a business on the Gold Coast, Facebook Ads remain one of the smartest, most cost-effective ways to drive traffic, generate leads, and scale your brand — but only if they're done properly.

From hospitality and wellness to real estate, events, and eCommerce, the Gold Coast market is active, mobile, and visually driven. Facebook Ads give you the power to show up in front of exactly the right audience — at the moment they're ready to act. But what separates good campaigns from great ones isn’t the algorithm. It’s the strategy, targeting, and execution behind the scenes.

At David Hannah Marketing, we build Facebook ad campaigns that are aligned with outcomes — not just impressions. Here's what makes Facebook Ads so effective on the Gold Coast, the biggest mistakes most businesses are still making, and how to avoid wasting budget on poorly run campaigns.

Want to learn more? Book a strategy session here 

Why Facebook Ads Work So Well on the Gold Coast

The Gold Coast has a uniquely competitive and diverse market. You’ve got locals, tourists, high-income professionals, tradies, young families, retirees — all of them online, all of them using Meta platforms daily. And most importantly, many are looking for where to go, what to book, or who to trust right now.

Facebook’s ad platform gives you the power to:

• Target by suburb or postcode (from Coolangatta to Coomera)
• Reach tourists and short-stay visitors with geo-specific offers
• Retarget website traffic and warm leads for conversion
• Drive last-minute bookings, RSVPs or purchases with urgency-driven ads
• Promote seasonal campaigns tied to school holidays, public events, or local trends

Every dollar is tracked. Every audience is testable. And every campaign can be refined in real time.

What Most Businesses Get Wrong About Facebook Ads

Here’s where a lot of Gold Coast businesses fall short — and what it ends up costing them.

They hire marketing managers with influencer backgrounds — not advertising expertise.
A big following doesn’t mean they know how to run ad campaigns. We see it constantly: business owners hand the reins to someone who’s “good at social,” but has no idea how campaign objectives, audience testing, pixel tracking, or retargeting works. The result? You get nice-looking ads that don’t convert — and no one knows why.

They boost posts instead of building real campaigns.
Boosting a post is not a strategy. It gives you zero control over optimisation, little tracking ability, and the wrong metrics. It’s fast, but it’s lazy — and usually just burns money.

They choose the wrong objective.
Using “traffic” instead of “conversions” or “reach” instead of “lead generation” often kills performance before the ad even launches. Meta’s algorithm is powerful, but it can only do its job if you set it up correctly.

They forget to track actual results.
Lots of agencies report on impressions, clicks, and likes — but don’t show whether that traffic converted. Without server-side tracking or API event management, you’re flying blind.

They don’t retarget.
If someone clicked on your site but didn’t buy or book, that’s your hottest audience — and most businesses aren’t retargeting them. This is one of the highest ROI segments available, and yet most campaigns miss it entirely.

At David Hannah Marketing, we don’t let these mistakes happen. We build campaigns from the ground up with real performance goals — not fluff metrics or surface-level activity.

The Metrics That Actually Matter

We focus on business outcomes. That means the only numbers that really matter are the ones that move your bottom line.

Cost Per Lead or Sale
Every campaign should be tied to a tangible result — a booking, enquiry, purchase, or form fill.

Click-Through Rate (CTR)
Tells us whether your ad creative is doing its job and engaging the right people.

Server-Side Conversion Tracking
Gives us full visibility into what happens after someone clicks. We don’t guess — we know what’s working and scale it.

Gold Coast Campaign Pricing — What to Expect

Our campaign budgets vary based on scope, creative, and goals — but here’s a practical guide:

Local Awareness & Brand Campaigns
From $1,800–$3,500/month
Great for gyms, restaurants, salons, local events, and new business launches.

Lead Generation & Website Traffic Campaigns
From $2,500–$6,000/month
Includes proper conversion tracking, retargeting, audience testing, and creative optimisation. Ideal for service providers, health and wellness, real estate, and consulting.

Full-Funnel Campaigns (Awareness + Engagement + Leads + Retargeting)
From $6,500–$15,000+/month
End-to-end campaigns built to convert. Includes strategy, funnel design, ad sequencing, and advanced performance reporting. Ideal for high-growth brands, eCommerce, and national or multi-location campaigns.

We tailor every quote based on your actual goals — and we always start with a strategy session first.

Why You Should Never Boost a Post

It’s worth repeating. Boosting a post is not running Facebook Ads. It’s the ad equivalent of putting a flyer on a windscreen.

When you boost:

• You don’t control who sees your ad
• You can’t properly optimise or test
• You have no control over the conversion funnel
• You can’t track what matters (purchases, enquiries, bookings)

It might get you likes — but it won’t build your business. We run campaigns through Meta Ads Manager with proper objectives, real audience data, and full analytics tracking from click to sale.

Start With Strategy — Not a Guess

Before we launch anything, we begin with a one-on-one strategy session. This is where we:

• Clarify your business goals
• Review past performance
• Identify your customer segments
• Plan out the best campaign architecture for your market and budget

No templates. No fluff. Just a clear path from advertising to outcomes.

Let’s Build the Best Facebook Campaign on the Coast

If you're serious about scaling, getting off the content treadmill, or fixing a Facebook strategy that isn’t delivering — we’d love to talk.

At David Hannah Marketing, we combine real advertising experience with creative that converts. Whether you're a service business, ecommerce brand, real estate group, or clinic — we’ll help you turn ad spend into measurable, scalable results.

Book your strategy session today here, and let’s build a campaign worthy of being the best on the Gold Coast.