Best Facebook Ads Queenstown

Why Most Campaigns Fail — and How to Build One That Actually Works

If you’re running a business in Queenstown, you already know you’re competing in one of New Zealand’s most dynamic tourism and lifestyle destinations. From luxury travel and adventure tours to real estate and wellness, it’s a market full of opportunity — but also full of noise.

The businesses winning in 2025 aren’t the ones posting the most often. They’re the ones investing in smart, strategic Facebook ad campaigns that target the right people, at the right time, with the right message — and turn that attention into bookings, leads, or sales.

At David Hannah Marketing, we run data-driven, creative-first Facebook campaigns for Queenstown brands that want more than reach. Here’s what makes Facebook Ads so powerful in Queenstown, what most businesses are still getting wrong, and how to build a campaign that delivers.

Want to learn more? Book a strategy session here 

Why Facebook Ads Work So Well in Queenstown

Queenstown isn’t just a town — it’s a destination. And your potential customers are everywhere:

• Tourists planning their trip from Auckland, Sydney or LA
• High-value visitors already in town and looking to book
• Luxury lifestyle seekers exploring long-term property
• Locals and expats spending on experiences, wellness, and services

Facebook lets you reach all of them — not just by age or interest, but by behaviour, location, and real-time intent. Want to show an ad to someone who searched “luxury heli tour Queenstown” last week, is in the area now, and follows outdoor travel brands? You can — and that’s what makes Facebook so powerful here.

What Most Businesses Get Wrong

Plenty of Queenstown businesses run ads — but very few run them well. The biggest mistakes we see time and again include:

Hiring marketing managers with influencer backgrounds, not advertising experience
Someone who’s built a following on Instagram doesn’t automatically know how to run paid ads. We regularly audit accounts where marketing has been handed off to someone who knows how to post stories but has no experience with ad objectives, retargeting, conversion tracking, or budget optimisation. The result is pretty content — with zero return.

Boosting posts instead of running structured campaigns
Boosting is easy — and usually ineffective. It gives you basic reach and engagement, but no meaningful data, no proper targeting, and no control over outcomes. It’s not advertising — it’s just visibility.

Using the wrong objective
This one kills performance before your ad even launches. Choosing “traffic” instead of “conversions,” or “awareness” when you need leads, tells Meta to optimise for the wrong action — and it will. You’ll get results, but they’ll be the wrong kind.

No proper tracking
If you’re not using server-side tracking, event-based triggers, or Meta’s Conversion API, you’re not seeing the real picture. You might think your ads are working — or failing — when the reality is hidden in untracked data.

No retargeting
If someone visited your website, clicked your ad, or engaged with your brand — that’s your hottest prospect. Yet many Queenstown businesses aren’t retargeting at all, or they’re doing it poorly. That’s money left on the table.

At David Hannah Marketing, we build full-funnel Facebook campaigns designed to move people from attention to action — and we track every step of the way.

Metrics That Matter

We don’t care about likes. We care about business outcomes.

Cost Per Lead or Sale
This is what drives ROI. If you’re not measuring this, you’re not measuring anything that matters.

Click-Through Rate (CTR)
CTR tells us how engaging your ad is. A strong CTR means your audience is paying attention — and Meta rewards that with better reach and lower cost.

On-Site Behaviour (Server-Side Tracked)
We monitor what users do after they click. Did they scroll? Did they enquire? Did they buy? This is how we separate vanity performance from real growth.

What Does It Cost? Facebook Ad Pricing in Queenstown

We build every campaign around your goals and business model — but here’s a practical guide to monthly investment:

Local Awareness & Event Campaigns
From $1,800–$3,500/month
Perfect for restaurants, events, retail, or seasonal activations targeting local and visiting audiences.

Lead Generation & Booking Campaigns
From $2,800–$6,000/month
Includes retargeting, lead forms, funnel setup, and tracking. Ideal for real estate, health clinics, tourism operators, and high-value service providers.

Full-Funnel Multi-Audience Campaigns
From $6,500–$15,000+/month
Covers end-to-end campaign planning, multiple audience groups (locals, Auckland, Sydney, international), retargeting, creative direction, and full analytics. Best for scaling brands or high-ticket offerings.

Campaigns involving video production, influencer integration, or international layering may exceed this range.

Why Boosting Posts is a Waste of Time

It’s worth repeating: don’t boost posts.

Boosting seems easy. But when you boost, you lose:
Control over who sees the ad
Access to proper optimisation tools
Tracking of conversions or funnel progression
The ability to sequence or retarget intelligently
It’s not a strategy — it’s a shortcut that almost always underperforms.

We run every campaign through Meta Ads Manager with full structure, real objectives, and proper testing. That’s the difference between “getting seen” and getting results.

Start With Strategy, Then Scale

Every campaign begins with a strategy session. No templates, no assumptions — just a clear, collaborative planning process where we:

• Define your goals
• Review your current data and content
• Identify your ideal audience (local + visiting)
• Build a campaign roadmap to match your budget and objectives

If you’ve run ads before and they underperformed, it’s usually because this part was skipped.

Let’s Build a Facebook Campaign That Works in Queenstown

Facebook Ads are still one of the most powerful tools available to Queenstown businesses — but only if they’re done right.

At David Hannah Marketing, we combine creative strategy with rigorous performance tracking and deep local insight. Whether you’re targeting tourists, locals, or global buyers — we’ll build a Facebook campaign that performs at every stage of the funnel.

Book your strategy session today here, and let’s build the best Facebook Ads Queenstown has to offer.