Best Google Ads for Pools

How to Attract High-Intent Customers, Outrank Competitors, and Build a Scalable Sales Funnel for Your Pool Business

Whether you install pools, maintain them, or supply pool equipment, one thing is clear: your ideal customers are on Google — actively searching for your services.

“Concrete pool builder Gold Coast.”
“Best pool cleaning service near me.”
“Pool resurfacing quote Brisbane.”

These are not casual browsers. These are high-intent, high-value prospects ready to make a decision. If you're not showing up with a properly structured Google Ads campaign, you're leaving tens of thousands of dollars in jobs on the table — and likely handing them to your competitors.

At David Hannah Marketing, we specialise in high-performance Google Ads campaigns for pool builders, maintenance providers, and outdoor living specialists. We don’t just get you clicks. We help you win the job, protect your margin, and build a reliable sales pipeline.

Here’s what makes Google Ads so effective for the pool industry — and what most companies are still doing wrong.

Want to learn more? Book a strategy session here 

Why Google Ads Are the #1 Lead Source for Pool Businesses

In the pool industry, timing is everything. You’re selling something that’s expensive, seasonal, and researched. When a customer is ready, they go to Google.

Unlike social media, where you have to interrupt people with ads, Google Ads lets you show up at the exact moment someone is searching for what you offer.

With Google, you can:

• Target specific service areas (e.g. "pool builder Byron Bay")
• Show up for niche keywords (e.g. "saltwater conversion for pools")
• Run retargeting ads for people who visit your site but don’t call
• Track form submissions, phone calls, and quote requests with precision

This is not billboard-style marketing. It’s demand capture — and it’s where your best leads come from.

What Kind of Google Ads Should You Run for Pool Services?

We structure campaigns based on your offer, location, and growth goals. Here are the most effective types:

Branded Search Ads
Protect your business name. Many competitors bid on brand names to poach traffic. A branded search campaign ensures that when people Google your business, they land on your site — not an aggregator or competitor.

High-Intent Service Ads
These target phrases like “pool renovation Sunshine Coast”, “fibreglass pool installer near me”, or “pool filter replacement quote”. These are the leads most likely to convert — and where ad spend delivers the highest return.

Remarketing Display Ads
Not everyone books on the first click. We build display ads to follow visitors across the web, reminding them to return — especially powerful during seasonal promotion periods.

Local Services Ads (where applicable)
For maintenance, cleaning, or repairs, these Google-hosted ads put you at the top of results with verified reviews and a direct call function.

Performance Max Campaigns (optional)
For larger suppliers or eCommerce pool shops, Performance Max campaigns can drive sales through Shopping, Maps, YouTube, and Gmail — all from one campaign.

What Budget Should You Expect?

Here’s a realistic budget breakdown for pool companies:

Small Local Pool Services (Maintenance, Repairs, Cleaning)
Recommended spend: $1,500–$3,000/month
Covers branded + local service campaigns. Generates quote requests and inbound calls in defined regions.

Pool Builders (Concrete, Fibreglass, Custom Installs)
Recommended spend: $3,000–$7,000/month
Targets high-intent keywords, includes remarketing and brand protection. Ideal for builders with 1–2 install teams looking for steady work.

National Brands or Multi-Region Suppliers
Recommended spend: $7,000–$15,000+/month
Includes multiple geo-targeted campaigns, YouTube ads, Shopping campaigns for pool parts, and full funnel tracking.

Ad management fees are usually additional. At David Hannah Marketing, we package creative, tracking, optimisation, and reporting into a single performance-focused service.

What We Track (And Why Most Agencies Don’t)

Most pool companies we audit have been flying blind. They’ve got traffic — but no clarity on performance.

We track:

• Cost per quote request
• Form submissions
• Click-to-call actions
• On-page engagement and bounce rate
• Conversion value vs spend (ROAS)

This isn’t about looking good. It’s about knowing exactly what you’re paying to win each job — and cutting out what’s not working.

What Makes David Hannah Marketing Different

We don’t run “set and forget” campaigns. We build growth systems.

Our difference is in structure and visibility:

• Campaigns built around job value and booking intent
• Full conversion tracking, including phone calls and CRM integration
• Google Ads + Meta retargeting funnel for follow-up
• Geo-optimisation for specific suburbs and council zones
• Landing pages with high-conversion design (not generic homepages)

And unlike pay-per-lead platforms, you own everything — your audience, your pipeline, and your revenue.

Why Most Pool Ads Don’t Convert

Here’s why pool businesses waste thousands on underperforming campaigns:

• They send clicks to a slow homepage with no quote form
• They use broad keywords with no location targeting
• They don’t track form fills or phone calls
• They let Google’s automation spend wildly without oversight
• They have no remarketing in place — even for $30K+ installs

Our clients don’t just get leads. They get job-ready enquiries from people already in the buying mindset.

Let’s Build Your Lead Engine

If you're tired of relying on referrals, generic directories, or low-quality Facebook leads — it’s time to get serious about your search strategy.

At David Hannah Marketing, we build Google Ads campaigns for pool businesses that are built to scale. Whether you offer installs, cleaning, resurfacing, or supplies — we’ll bring in qualified leads, measure performance, and drive long-term return.

Book your strategy session today here, and let’s turn your ad spend into steady work, season after season.