Best Google Ads Gold Coast: How to Stand Out in a Crowded Market

By David Hannah Marketing

If you're running a business on the Gold Coast, you already know that competition is fierce—online and off. Whether you're a tradie, a health clinic, a real estate agency or an e-commerce brand, it's no longer enough just to “be on Google.” You need to be found, trusted, and clicked on—by the right people, at the right time.

That’s where Google Ads comes in. When done right, it can be one of the most powerful ways to bring in warm leads and new customers. But for many Gold Coast businesses, their ad budget disappears with little to show for it. That’s the problem we solve at David Hannah Marketing.

Want to learn more? Book a strategy session here 

Our Experience: Results Over Hype

At David Hannah Marketing, we’ve worked with businesses across Australia and New Zealand—helping them make sense of Google Ads, generate more qualified leads, and reduce wasted spend.

Our track record includes:

• Sodastream – launching major product campaigns in competitive markets
• Mobile Mentor – driving qualified B2B tech leads for a nationwide consultancy
• Improfy – generating service-based leads in a high-CPC niche
• Local Gold Coast trades and hospitality clients – including restaurants, pool companies, and solar installers

We don’t offer one-size-fits-all packages. Every business is different, and our job is to build a campaign structure that makes sense for your goals, margins, and the local competitive landscape.

The Gold Coast Market: Unique Challenges and Big Opportunities

The Gold Coast is a dynamic and fast-growing region, but it’s not without its marketing challenges. For many industries, the digital space is overcrowded, and the cost of visibility is rising. It’s common to see businesses throwing money at Google Ads without a clear funnel or follow-up strategy—and that’s when costs soar and ROI crashes.

For example, trades like plumbing, pest control or electrical services often pay upwards of $15–$25 per click. That’s fine if you’re converting those clicks into $1,000+ jobs—but not if they bounce off your landing page or never pick up the phone.

Real estate agencies face saturation too, with dozens of agents targeting suburb-specific searches like “Burleigh Heads real estate agent” or “buying a house in Robina.” The same goes for wellness clinics and med spas, where advertising is also complicated by regulatory requirements and healthcare compliance.

Add to that seasonal fluctuations, shifting consumer behaviours, and a highly mobile population—and you’ve got a marketing landscape that demands more than just “set and forget” campaigns.

What Should You Budget for Google Ads?

This is one of the first questions business owners ask—and the truth is, it depends on your industry, your goals, and your competition. But to give you a rough guide:

• Trade Services (plumbing, electrical): $1,500–$3,000/month
• Health Clinics & Med Spas: $1,200–$2,500/month
• E-Commerce: $2,000–$5,000/month (plus a strong remarketing and conversion funnel)
• Real Estate: $2,500+/month (especially if targeting buyer and seller leads)

More important than how much you spend, though, is how strategically you spend it. A $2,000 campaign with the right structure, audience targeting and landing page can easily outperform a $5,000 campaign that’s been poorly set up.

What Makes a Great Google Ads Partner?

There’s no shortage of freelancers and agencies offering Google Ads services—but not all are created equal. A great partner will dig deeper than just your keywords. They’ll ask about your margins, your sales process, your follow-up system, and your real goals.

At David Hannah Marketing, we see ourselves as a business partner—not just your “ad person.” We work closely with you to:

• Understand your market and competitors
• Build ads that speak directly to your ideal customer
• Create landing pages that actually convert
• Track your results in clear, simple dashboards
• Continuously optimise to improve your ROI over time

We believe in transparency, no fluff, and clear strategic thinking. That’s how we build long-term relationships—and get results that pay for themselves.

Campaign Types That Get Results

Google Ads isn’t just one thing. Depending on your goals, we might use:

• Search Campaigns – for high intent, local leads
• Display Campaigns – great for brand awareness or remarketing
• Performance Max – Google’s AI-driven campaign that covers search, display, Gmail and YouTube
• YouTube Video Ads – ideal for service-based businesses or events
• Shopping Campaigns – crucial for e-commerce retailers
• Remarketing – to re-engage visitors who didn’t convert the first time

Each of these has its place, and we’ll guide you through what makes the most sense for your business, budget and growth stage.

Ready to Get Serious About Google Ads?

If you're tired of throwing money at ads that don’t convert—or you’re ready to scale up what’s already working—it might be time for a new approach.

At David Hannah Marketing, we bring deep experience, local insight, and a results-first mindset to every campaign we manage. Whether you’re just starting out or ready to dominate your market, we’ll help you create a campaign that cuts through the noise and drives real, measurable outcomes.

Let’s have a chat. Book a free strategy session here  and find out what’s possible when your Google Ads are done right.