The Best Facebook Ads in Coffs Harbour

How Local Businesses Can Use Facebook Advertising to Drive Sales, Bookings, and Long-Term Growth

If you’re running a business in Coffs Harbour, you’ve probably noticed that traditional marketing just doesn’t deliver the way it used to. Flyers get binned. Organic social posts barely reach your followers. And relying on word-of-mouth alone is slow and unpredictable.

That’s where Facebook Ads come in.

In 2025, Facebook remains one of the most cost-effective, targeted, and trackable platforms for reaching real customers — especially in a tight-knit regional market like Coffs. Whether you’re in real estate, tourism, trade, wellness, or retail, a well-managed Facebook campaign can help you attract the right people at the right time, with measurable return.

At David Hannah Marketing, we run high-performance Facebook ad campaigns for businesses across the Coffs Coast. Here’s what makes them so effective — and what you need to get it right.

Want to learn more? Book a strategy session here 

Why Facebook Ads Work So Well in Coffs Harbour

Coffs Harbour has a unique mix of local residents, seasonal visitors, and sea-changers relocating from the cities. Facebook allows you to reach each of these groups — separately or together — with specific messages tailored to their interests and behaviours.

You can target:

• Local families looking for services, events, or dining
• Tourists planning a visit to the region
• Home buyers and investors from Sydney and Brisbane
• Retirees or downsizers seeking coastal lifestyle options
• Professionals and tradies needing local business services

Unlike traditional ads, Facebook lets you filter by age, interests, location, behaviour, and even past interactions with your brand. You can serve your offer to exactly the audience that’s most likely to respond — and scale as needed.

The Best Types of Facebook Ads for the Coffs Harbour Market

Campaign performance depends heavily on choosing the right format for your audience and offer. Here’s what works best in the Coffs region:

Video and Image Ads
Showcase your products, services, location, or lifestyle in action. Great for restaurants, health clinics, real estate, or experiences like whale watching, spas, and eco tours.

Lead Form Ads
Perfect for service-based businesses like builders, landscapers, mortgage brokers, and clinics. Facebook forms let users submit their interest without leaving the platform — easy, fast, and high-converting.

Offer and Event Ads
Promote seasonal specials, markets, pop-up events, or limited-time discounts. These drive foot traffic, reservations, and direct action from locals and tourists alike.

Retargeting Campaigns
If someone visited your website but didn’t book or buy, we can follow up with tailored ads. Retargeting is one of the highest ROI strategies in regional markets — and it’s almost always underused.

Lookalike Campaigns
We use your past customer data to find people just like them — in Coffs Harbour, nearby regions, or major feeder markets like Sydney. This is particularly effective for real estate, health, and professional services.

Why You Shouldn’t DIY Facebook Ads

Facebook’s ad manager is deceptively complex. Running campaigns without a proper strategy often leads to:

• Blowing budget on the wrong audience
• Using the wrong objective and killing performance
• Failing to install proper tracking (and not knowing what’s working)
• Over-focusing on vanity metrics like likes and reach

At David Hannah Marketing, we manage every layer of the process. That includes strategy, audience targeting, ad creative, tracking setup, daily optimisation, and transparent reporting. You don’t just get clicks — you get a campaign that aligns with your actual business goals.

What Metrics Actually Matter?

We cut through the fluff and focus on performance.

Cost Per Lead or Sale
We track what really drives ROI: bookings, enquiries, calls, and sales — not just engagement.

Click-Through Rate (CTR)
This tells us if your message and creative are working. A strong CTR also lowers your ad cost.

On-Site Behaviour (via server-side tracking)
We go beyond the click and track what users do after they land on your site — from form submissions to purchases, scroll depth, and time on page.

How Much Does Facebook Ads Management Cost in Coffs Harbour?

We tailor every campaign to your business size, growth goals, and seasonality — but here’s a general guide:

Brand Awareness / Event Campaigns
From $1,500–$3,000/month
Ideal for building local buzz, increasing reach, and driving foot traffic.

Lead Generation or Website Traffic Campaigns
From $2,500–$6,000/month
Includes form integration, funnel setup, retargeting, and tracking. Great for tradies, services, real estate, and wellness businesses.

Multi-Objective Full Funnel Campaigns
From $6,000–$15,000/month
Best for scaling or launching something new. Includes strategy, content planning, performance testing, retargeting, and reporting. Ideal for larger brands or those looking to make a regional impact.

Campaigns with full video production, influencer partnerships, or multi-region targeting may exceed this range.

Stop Boosting Posts — Start Building Campaigns

Boosting a post is the most common mistake we see. It’s easy, but not effective.

When you boost:

• You lose access to real targeting options
• You can’t track results properly
• You don’t control placement, testing, or sequencing

It’s like throwing money in the air and hoping someone catches it. We use Meta Ads Manager to build structured campaigns with clear goals, smart targeting, and full tracking.

Start With Strategy. Scale With Confidence.

Every campaign begins with a clear strategy session. This is where we:

• Identify your best audience
• Clarify your business goals
• Review your online presence and offers
• Plan a campaign that aligns with budget, timing, and outcomes

Without strategy, it’s just noise. With strategy, it becomes a growth channel.

Let’s Build a Facebook Campaign That Performs

Facebook Ads can be your most valuable marketing tool — when they’re done properly.

At David Hannah Marketing, we help Coffs Harbour businesses generate leads, fill calendars, and grow with clarity. Whether you’re running a local service, a high-end clinic, or a seasonal tourism experience, we’ll turn your ad spend into tangible results.

Book your strategy session today here, and let’s put your business in front of the right people — in the right way.