Facebook Ads for Pools

Facebook Ads for Pools

How to Use Meta Advertising to Drive More Installs, Enquiries, and Bookings — Without Wasting Budget on Unqualified Leads

The pool industry is competitive, seasonal, and high-value — which makes it the perfect match for a well-structured, highly targeted Facebook Ads campaign.

But most pool businesses get Facebook Ads wrong. They boost posts without strategy, run campaigns without tracking, or chase engagement instead of leads. The result? A lot of clicks, no calls, and a marketing budget that disappears without return.

At David Hannah Marketing, we build Facebook and Instagram ad campaigns specifically for pool builders, renovators, and service providers. Our approach doesn’t chase likes — it captures attention, filters for qualified intent, and delivers consistent quote requests that convert.

Here’s what works in 2025, what to avoid, and how to turn Meta into a revenue engine for your pool business.

Want to learn more? Book a strategy session here 

Why Facebook Ads Work for the Pool Industry

Facebook ads gold coast

Pools are aspirational. People want to imagine the result before they commit. Facebook and Instagram — being visual-first, emotionally driven platforms — are ideal for showing off your work, highlighting seasonal offers, and warming cold traffic into serious leads.

With Facebook Ads, you can:

  • Target homeowners in specific suburbs, income brackets, and age ranges
  • Show off completed projects with before-and-after visuals
  • Run seasonal campaigns (“Book now for summer install”)
  • Re-target people who visited your website but didn’t enquire
  • Promote high-margin services like pool resurfacing or automation upgrades

It’s not just about exposure. It’s about reaching the right people with the right message at the right time.

The Best Types of Facebook Ads for Pool Companies

Not all ad types are created equal. Here’s how we structure campaigns that actually deliver results for pool businesses:

Video and Carousel Ads
Showcase projects in progress, client testimonials, or transformation sequences. These formats consistently drive the highest engagement and lowest cost per click.

Lead Ads (with Instant Forms)
Great for maintenance services, inspections, or quote requests. Users can submit details without leaving Facebook — reducing friction and increasing response rates.

Landing Page Ads
For larger services like pool builds or renovations, we drive traffic to high-conversion pages built to capture serious enquiries.

Retargeting Campaigns
We follow up with anyone who visited your website, engaged with a video, or saved a post — reinforcing your brand and reminding them to book.

Promotional or Seasonal Ads
“Book now for summer install” or “Get your pool ready for Christmas” campaigns work incredibly well with urgency and value-based messaging.

How Much Should You Spend on Facebook Ads for Pools?

Here’s a practical breakdown of what pool businesses should budget based on goals and size:

Local Pool Services (Cleaning, Maintenance, Small Jobs)
Ad spend: $1,000–$2,500/month
Goal: Consistent, low-cost bookings from homeowners within 20km.

Pool Builders or Renovation Companies
Ad spend: $2,500–$6,000/month
Goal: High-quality leads for builds, resurfacing, or larger-scale projects. Includes creative testing and retargeting.

Multi-Service or Statewide Pool Businesses
Ad spend: $6,000–$12,000+/month
Goal: Reach across regions, test multiple audiences and services, and scale seasonally. Includes full-funnel and multi-platform support.

Management fees vary depending on scope. At David Hannah Marketing, we package strategy, creative direction, ad management, and weekly optimisation into one ROI-focused service.

Why Most Facebook Campaigns for Pools Fail

Instagram Boost Post

Here’s what we see over and over again when auditing underperforming pool campaigns:

  • Boosting posts instead of running structured campaigns with objectives
  • No tracking — meaning no way to measure return
  • Poor audience targeting — spending on people who don’t own homes or can’t afford a pool
  • Sending traffic to weak landing pages or slow websites
  • No retargeting or lead nurturing

These mistakes don’t just waste budget — they give business owners the impression that “Facebook doesn’t work.” The truth? It works extremely well when set up to convert.

What We Do Differently at David Hannah Marketing

Lead Warming Marketing

We don’t just get you clicks. We get you ready-to-convert enquiries from qualified homeowners.

Here’s how:

  • Campaigns built around your real margins and service types
  • Smart audience segmentation — not just geography, but lifestyle, homeownership, and income
  • Retargeting structures that keep you top-of-mind through long sales cycles
  • Lead form integrations that pre-qualify before the call
  • Creative that builds credibility and captures attention instantly
  • Full conversion tracking — form fills, phone calls, calendar bookings

We track cost per lead, cost per job, and ROAS — not just likes.

Let’s Turn Your Facebook Ads Into Booked Work

If you’re tired of inconsistent leads, wasted ad spend, or boosting posts that go nowhere — we’ll fix it.

At David Hannah Marketing, we help pool businesses across Australia build Meta campaigns that are structured to grow. Whether you’re a boutique installer, a pool service provider, or a multi-location operation — we’ll help you get leads that convert, and scale when the season’s right.

Book your strategy session today here, and let’s build a Facebook Ads system that keeps your pipeline full — all year round.

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