Real Estate Lead Generation in Queensland: What Works, What Doesn’t, and Who to Trust

The Queensland property market continues to outperform expectations, with steady interstate migration, infrastructure investment, and lifestyle-driven demand making it one of the most resilient real estate sectors in the country. Yet for agents, standing out in a crowded digital marketplace has never been more difficult.

This is where lead generation becomes a critical part of your business—not just to drive more enquiry, but to generate the right type of leads, and nurture them from cold to conversion-ready.

At David Hannah Marketing, we’ve worked with high-performing real estate agents across Queensland, New South Wales and Victoria. With a reputation as one of the best-reviewed lead generation partners in the industry, we don’t just deliver leads—we build strategic systems that drive listings, referrals, and long-term growth.

Want to learn more? Book a strategy session here 

How Queensland’s Market Compares to NSW & Victoria

Each state has its own rhythm—and understanding that is crucial to successful lead generation.

• Queensland is defined by decentralisation. Agents across the Gold Coast, Sunshine Coast, Brisbane and regional centres like Toowoomba or Rockhampton each face different audiences, timelines, and selling points. Campaigns must be highly localised to work. People are driven by lifestyle, not just investment.
  
• New South Wales, particularly Sydney, is a high-competition, high-CPC market. There’s less margin for error, and agents often need to invest more in search engine marketing and retargeting to break through.
  
• Victoria’s market is more metro-centric, with Melbourne leading digital adoption. Lead generation tends to skew more towards high-volume buyer enquiry and auction-focused strategies.
  

Queensland agents, by comparison, benefit from longer lead nurturing windows, higher lifetime value per client, and stronger returns on Meta advertising when the campaigns are executed properly.

But therein lies the challenge—many lead generation providers apply a one-size-fits-all approach that ignores the nuance of the Queensland market.

Why Pay-Per-Lead Models Are Failing Agents

It’s tempting to think paying for leads is the fastest route to success—but in reality, pay-per-lead is one of the least effective models for long-term business growth.

Here’s why:

• No Context, No Connection
   You're often buying contact details for people who haven’t been properly qualified or nurtured. You’re chasing strangers, not conversations.
  
• Lead Reselling
   Many lead providers sell the same lead to multiple agents, creating frustration and diminishing your brand's credibility.
  
• High Churn, Low Conversion
  Cold leads with no warm-up strategy require hours of follow-up and yield minimal return unless paired with high-performance automation and messaging.
  
  

At David Hannah Marketing, we take a more effective, strategic approach: we build custom lead generation funnels that combine paid ads, personalised landing pages, and automated email/SMS sequences to warm every lead before it reaches you.

Understanding the True Cost of Real Estate Lead Generation

In today’s market, most agencies offering real estate lead generation in Queensland charge between $1,500 and $3,500 per month. This usually includes some combination of ad management, copywriting, and landing page creation.

But the real question is: what are you actually getting?

With David Hannah Marketing, every client receives a bespoke strategy tailored to their brand, their patch, and their goals. Rather than fixed tiers, we assess:

• Your market (regional vs metro)
  
• Whether you’re chasing sellers, buyers, or investors
  
• Your existing brand awareness and funnel performance
• The platforms where your audience is already active
  
• Your CRM setup and follow-up capacity
  

We don’t offer templated packages—we offer tailored partnerships.

What Makes a Lead “Warm”?

Most agencies focus on generating leads. We focus on warming them.

That means every person we bring into your pipeline has already:

• Seen your brand at least twice
  
• Engaged with a property or campaign
  
• Been followed up by email or SMS
  
• Been shown trust-building content (social proof, testimonials, or agent insights)
  
  

This significantly improves conversion rates and shortens your average deal cycle.

Common Issues in the Real Estate Lead Gen Industry

We speak with agencies across the country weekly—and the same issues come up time and time again:

• Outdated Landing Pages – Poorly optimised sites that kill conversion
  
• No CRM Integration – Leads go cold because there’s no automated follow-up
  
• No Reporting or ROI Tracking – Agencies don’t know what’s working
• Marketing Without Messaging – Campaigns that fail to connect emotionally or locally
  
• All of this results in wasted spend and frustrated sales teams.

At David Hannah Marketing, we fix these problems by focusing on systems, not shortcuts. We implement full-funnel strategies that do the heavy lifting for you—from first click, to first inspection, to final contract.

What You Need to Ask Before Choosing a Lead Generation Partner

Before signing up with any lead provider, ask these five questions:

• Are leads exclusive to me?
  
• How are the leads being warmed before they reach me?
  
• Is your strategy tailored to my local area and audience?
  
• What automation and CRM support do you provide?
• How will I measure ROI month to month?
  

If your current provider can’t answer these questions clearly—it’s time to make a change.

Let’s Build a System That Scales With You

At David Hannah Marketing, we’ve helped real estate agencies in Queensland dramatically increase listing opportunities, drive vendor enquiry, and reconnect with buyers in a changing market. Whether you’re a solo agent, boutique agency or managing a large regional team—we’ll build a strategy that fits your goals and your budget.

Book a Strategy Call

Let’s talk about how we can drive more listings and better leads for your real estate business in Queensland.

Book a free strategy call today here and let’s design a lead generation system that works for you, not against you.