Solar Power Lead Generation: The Smarter Way to Scale Residential and Commercial Sales

The solar industry is booming—but so is the competition. With more providers entering the market and increasing consumer demand for clean energy, the real challenge isn’t convincing Australians to go solar—it’s getting in front of the right people at the right time.

That’s where high-quality, exclusive lead generation becomes your most powerful asset.

At David Hannah Marketing, we’ve worked with solar providers across Australia to generate warm, exclusive leads that convert. Whether you’re selling to homeowners or commercial property managers, we build complete funnels that consistently deliver ROI-positive enquiries—while building your long-term brand.

Want to learn more? Book a strategy session here 

How Much Does Solar Lead Generation Cost?

Solar lead generation pricing varies widely depending on the quality and method.

Typical industry pricing looks like this:

• Pay-per-lead (cold, often shared): $50–$150 per lead
• Exclusive, warm leads with automation & ads: $2,000–$5,000/month for a managed service
• DIY Google/Facebook Ads (in-house): Expect $30–$80 per lead if optimised well, plus time for testing and reporting

Many companies fall into the trap of buying cheap, shared leads. These often result in:

• Multiple installers calling the same customer
• Low contact and conversion rates
• High refund requests and wasted hours

At David Hannah Marketing, we focus on exclusive, high-intent leads. That means every contact you get is yours and yours alone—driven by trusted ads, optimised landing pages, and automated nurturing.

Why Meta and Google Are the Best Channels for Solar Leads

When it comes to solar power lead generation, Meta (Facebook & Instagram) and Google Ads are still the most effective platforms. Here’s why:

Meta Ads:

1. Disruptive placement: Great for targeting homeowners who aren't actively searching but may be interested
2. Powerful targeting: Demographics, location, homeownership status, and income proxies
3. Cost-effective: Lower cost per click compared to Google, especially in regional areas
4. Great for retargeting: Crucial for reminding visitors who didn’t convert immediately

Google Ads:

• High intent: You're capturing people actively searching for "solar installer near me" or “commercial solar quote”
• Location-based targeting: Highly effective for service areas
• Great for commercial leads: Especially effective for high-ticket decision-makers doing research

A combined Meta + Google strategy allows you to reach both proactive searchers and passive browsers, giving you full-funnel control.

Commercial vs Residential Solar Leads: What’s the Difference?

Understanding your audience is critical. Residential and commercial solar leads behave differently—and need different approaches.

Residential Solar Leads:

• More emotional drivers: Cost savings, sustainability, family values
• Shorter sales cycle: 1–4 weeks typically
• More volume, lower average sale price
• Lead nurturing is key: Retargeting and follow-up sequences close deals

Commercial Solar Leads:

• Data-driven decisions: ROI, government incentives, energy usage
• Longer sales cycle: 2–6 months
• Higher average sale value
• Requires credibility and authority: Trust-building content, case studies, and a strong brand are vital

At David Hannah Marketing, we design different funnels for each. Commercial campaigns focus on long-form content, whitepapers, and value calculators, while residential funnels use high-converting landing pages and video-based ads to spark immediate interest.

The Best Lead Generation Methods for Solar in 2025

The most successful solar lead generation systems include:

• Meta Ads for top-of-funnel reach and suburb-level targeting
• Google Search & Performance Max Campaigns for high-intent keyword capture
• Landing pages with clean design and strong CTAs (quotes, calculators, guides)
• SMS/email automation to warm and follow up with leads
• CRM integration to track and manage every opportunity
• Retargeting campaigns for non-converters

These methods outperform cold-calling, door-knocking, and third-party marketplaces. They also scale better, allowing you to grow your pipeline without burning your team.

How to Choose a Solar Lead Generation Partner

Not all lead gen agencies are created equal. Before you invest, ask:

• Are the leads exclusive to me?
• How are leads generated—ads, SEO, or cold data?
• What nurturing and automation is included?
• Can they build campaigns specific to commercial or residential solar?
• Do they offer transparent reporting and monthly ROI metrics?

Many agencies hand you raw leads and walk away. At David Hannah Marketing, we provide full-funnel systems—including copywriting, ad management, automations, and reporting—customised to your solar business.

Why David Hannah Marketing Is the Best Choice for Solar Lead Generation

With a proven track record across Australia, we specialise in solar and clean energy lead generation. We’re not a generalist agency—we’ve helped solar retailers, battery storage providers, and commercial energy companies generate thousands of leads while improving close rates and lowering costs.

What sets us apart?

• Exclusive lead systems only for your brand
• Custom campaigns for residential and commercial
• Built-in SMS/email follow-ups to boost conversions
• Strategy calls and optimisations every month
• No cookie-cutter packages—just proven results

Build a Brand Pipeline—Not Just a Lead List

The best solar companies don’t just chase leads. They build a pipeline—a system that attracts, educates, and converts the right customers over time.

That’s the difference between relying on random third-party lead suppliers and owning your marketing engine.

With a David Hannah Marketing system, you don’t just get leads. You get:

• Brand trust
• Marketing assets that grow in value
• A CRM full of warm, nurtured contacts
• Real insight into what’s working and what’s not

Ready to Generate More Solar Leads?

If you're ready to stop chasing cold leads and start building a high-converting funnel tailored to your solar business, book a free strategy session with us today.

We'll walk you through how we generate exclusive, qualified leads for companies like yours—and how you can scale sustainably, whether you're targeting homes or high-rise buildings. Message us for a strategy session here.